Chapters
00:00 Short Introduction
00:17 Why the Safari Photobook, problem it solves
00:48 Tourists’ pain point and need for great memories
01:34 What’s in it for you?
02:14 Why the opportunity is unique to this part of the world
02:44 Example of how to tell the story of a trip
03:14 Myth busting perceived issues with doing the Safari Book
04:03 Final thoughts and summary
Why tell your tourist’s story?
Watch tourists reacting to getting a Safari Photobook
“A book we did for a Colombian client resulted in 6 additional bookings from their friends and family. The books tell the tourist’s story but from our perspective, which is marketing gold for a destination like ours that many are apprehensive about!”
“Being gifted such a beautiful personalized book of our experience in Nairobi took the trip to the next level. It’s a keepsake that sits on many of our coffee tables that reminds us of what returning home felt like. The ladies of IMARA felt seen and appreciated and are excited to return to Kenya in the near future!”
“It’s a very thoughtful and appreciated gift that leaves clients with memories of a lifetime of their special trip, places they visited, people and moments.”
“Giving books to my clients is a great way for me to show my appreciation to them for trusting us with their Safari business, as well as being a great way for us to showcase our unique offerings to their friends”
“My clients love these books – their experiences with us are so memorable, we have to give them a memory that they can show their grandchildren!”
Benefits of a Safari Photobook to your business
Since the tourist’s gets a lifetime memory of their magical experience with you, they will happily pay for this service. By telling their story, you are giving them the perfect material for them to tell their friends your brand’s story. This is (free) marketing gold!
Those most likely to visit you next listen to what their friends have to say. By telling the story they share, you can show the best of what you have to offer to those most likely to visit you next. You tell their story, they tell yours!
Storytelling is the oldest form of marketing! Tell the story of your client’s magical time in Kenya and they’ll share your story with their friends and family. This will result in greater brand awareness, loyalty and referrals for your business.
By capturing your visitor’s experience, you tell your brand’s story in the hearts and minds of the tourist, thereby turning every visitor into the perfect tourism broker to on-sell the magic for you!
(Experiential Marketing at its best)
The Safari Photobook is a perfect fit for the Kenyan market.
Very few other destinations can both tell a visitors story and be the beneficiaries of telling that story.
We can do this in Kenya because:
We’re a predictable (itinerary based) destination
We have a very good idea of the ‘story’ that the tourist is going to experience before they turn up. Kenya is a predictable travel destination, i.e., we follow detailed pre-set itineraries, so we know where they are going to be and have a good idea of what they are going to experience.
We’re a predominately guided experience
We experience the magic with them – because most of the tourist’s experience is guided, we are there with them for most key moments. Capturing the magic becomes easy!
Tourist and tour company wants are aligned
The tourist and tour operator have closely aligned wants; the tourist wants to receive and you want to provide a product that captures the story of their magical time with you.
Content Research thought papers
“If the lion does not tell his story, the hunter will” African Proverb
