Marketing has always placed a large emphasis on emotions when it comes to selling – How do people ‘feel’ about my brand / experience / product. We spend a lot of time on developing products and solutions that make people ‘feel’ what we would like and as a consequence, hope they ‘do’ what we would […]
Memory based marketing is by no means a new concept – it simply suggests that the human mind collects memories via stories and uses these memories to make decisions for the future. Memories is how humans make decisions and I would argue this is especially apt in destination marketing. After all, what is the essence […]
We know that, as humans, we use memories collected in the past to make decisions for the future. Those memories are stored in our brains in the form of stories, but sometimes the stories we store are distorted or influenced by external perceptions and don’t always lead to optimal decisions. Billions is spent on marketing […]
If you Google hottest marketing trends that brands should be following, you’ll be hard pressed to miss reading about ‘more personalisation, ‘more consumer at the centre of the action‘, ‘more use of immersive technologies’, ‘more use of micro influencers’, ‘AI-Powered Optimization’. They’ll be a few more, and excitedly the solution I am touting here actually involves […]
Emotion is such a strong force. It’s powerful in many ways because it can influence a decision and urge people to act. That’s why it has been an effective marketing technique to inspire people to take specific actions and reach business milestones. Emotional marketing is the deliberate use of persuasive messages that tap into human […]
